Entering the Rhinelander Mansion on New York’s Upper East Side is like quietly opening a window into replica Ralph Lauren’s mind. Many describe Lauren’s superpower as his ability to turn his wildest dreams into reality, and inside that mansion, Ralph Lauren’s original flagship location, his dreams are made real in every nook and cranny of the place.
Each room presents one lavish scene after the next, and it’s not hard to imagine Lauren outlet himself toiling at the displays to make sure everything sits just right. Spaces are small and illuminated with candles and the softest of lighting, beckoning shoppers to linger. A glass of water arrives on a small silver platter, garnished with a single slice of lemon, just for you.
It’s stunningly clear here, walking slowly up a staircase lined with oil paintings from the company’s collection, that Ralph Lauren is a lifestyle. No detail is left to chance: Ralph Lauren outlet ties are fanned out on a table in front of a bar stacked high with cheap Ralph Lauren shirts, next to a case of monogrammed Ralph Lauren cufflinks. Ralph Lauren outlet briefcases are placed next to Ralph Lauren paperweights on a replica Ralph Lauren desk topped with Ralph Lauren stationery, positioned underneath a giant, glittering chandelier that can’t possibly — but maybe? — be branded Ralph Lauren. Everything, right down to the 82,000 square feet of mahogany hauled in for the mansion’s renovation in the 1980s, reeks of style and status and money. Old money.
Twenty blocks away, inside the Lord & Taylor on Fifth Avenue, the dream gets a little murkier. Lauren Ralph Lauren outlet online dominates one of the women’s floors, and while the gold-plated signage is shiny and the tan leather couches comfy, the endless sea of khaki dresses belted at the waist are not so much impressive as they are predictable. There are no nooks nor crannies filled with odds and ends from Ralph’s replica archives; nothing begs a pause. Jammed up in between racks of floral fit ‘n’ flare dresses and rows of athleisure, it’s harder to see Ralph Lauren’s appeal. A similar scene unfolds on the sales floor at the Herald Square Macy’s, a short 10-minute walk away.
Once you leave the giant department stores of New York City and head to the malls of suburbia, Ralph Lauren replica becomes a few racks of Oxfords, polos, and pleated pants. Reliably found in your local Dillard’s, and just as reliably found on sale.
“The clothes look good in magazines, but look older in stores,” says Christina, a 31-year-old from Long Island, flipping through a rack of button-down shirts at Macy’s. She likens the brand to Michael Kors — oversaturated and devalued. “I would never buy Polo at full price.”
Jan Freemantle, a tourist visiting New York from Sydney, Australia, recalled how her husband used to bring her back Polo shirts picked up on business trips to California before she could find the brand in Sydney. Polo was all she knew about Ralph Lauren until recently, when on a trip to Aspen, she came across a Ralph Lauren store that carried the Purple Label and Collection lines. “It was so nice, but so expensive,” she says.
Most shoppers haven’t encountered the totality of Ralph Lauren’s world. How could they? Since the early 2000s, Ralph Lauren Corporation has owned and operated at least 25 different brands. It’s a staggering list: Polo Ralph Lauren, Polo Jeans, Polo Golf, Pink Pony, Purple Label, Blue Label, Black Label, Ralph by Ralph Lauren, Lauren Ralph Lauren, Lauren for Men, Women’s Collection, RRL, RLX, Rugby, Denim & Supply, Club Monaco, Chaps, Ralph Lauren Childrenswear, Ralph Lauren Watches,cheap Ralph Lauren Fine Jewelry, American Living, Ralph Lauren outlet Home, Lauren Home, Ralph Lauren Paint, and Lauren Spa. Not all are still in operation.